After a frustrated release of his second single Someday We'll Know in 1999, he left his project to focus on producing music like Game Of Love by Michelle Branch and Carlos Santana.
They are considered to be a one-hit wonder band thanks to the song You Get What You Give, belonging to their first and only album - Maybe You've Been Brainwashed Too (1998) influenced by 70's soul and rock music with a mix of modern rock and romantic songs.
The album was criticized for being too judgmental with the society and frequent references to drugs and sex being considered as "shallow posturing" and "empty social pronouncements."
You Get What You Give is a controversial song, mostly due to this excerpt:
"Health insurance, rip-off lyingAlexander revealed he had written this part as a test, to see whether would the media focus on the important political views or the celebrity criticism. As predicted, the press focused mostly on the celebrity part and ignored the political issues.
FDA, big bankers buying
Fake computer crashes dining
Cloning while they're multiplying
Fashion shoots with Beck and Hanson,
Courtney Love and Marilyn Manson
You're all fakes, run to your mansions
Come around, we'll kick your ass in"
On this music, Gregg Alexander was the lead vocals and had Brad Fernquist as lead guitarist, Sasha Krivtsov as bass guitarist, Jim McGorman as keyboardist and backing vocals and Stuart Johnson as drummer and backing vocals.
The music video for the song is a metaphor - with the mall representing the society - "a fake, controlled environment engineered to encourage spending." On the video we can see a group of teenagers led by Alexander making their own "revolution" against it.
"Wake up kids
We've got the dreamers disease
Age fourteen
we've got you down on your knees
So polite
we're busy still saying please"
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